Search results for "Tourism 2.0"
showing 6 items of 6 documents
La Neología del Turismo 2.0: Análisis de la Creación Léxica y Retos para la Traducción
2018
[EN] This study analyses the lexical neology and the formation of words from anglicisms in the professional language of tourism to gauge their difficulty for translation. To this end, a corpus of tourist management reports has been compiled and through a semi-automatic extraction methodology, the identification and classification of the candidates for neologisms has been carried out to study the most frequently used word formation mechanisms and offer a perspective of these new words that helps the translation of tourism texts.
CORTESÍA Y LENGUAS DE ESPECIALIDAD ENTRE LO LOCAL Y LO GLOBAL: EL CASO DE LAS RESEÑAS DE HOTELES EN ESPAÑOL E INGLÉS
2015
El presente trabajo analiza el género de la reseña de hoteles en español y en inglés para explorar la evolución de este género a raíz de su internacionalización. El análisis basado en corpus se realiza a través de una comparación monolingüe y bilingüe contrastiva, observando la distribución de estrategias de atenuación e intensificación (Briz, 2001; Albelda, 2007) de los adjetivos con carga semántica negativa en tres tipos de reseñas: reseñas en español publicadas en plataformas nacionales españolas, reseñas en español publicadas en plataformas internacionales, y reseñas en inglés publicadas en plataformas internacionales. Los resultados cuantitativos demuestran que la difusión global de es…
Potenciant un turisme cultural atractiu pel patrimoni de Llíria més enllà dels pilars tradicionals d'arqueologia, bandes de música i fires gastronòmi…
2019
[EN] This study of tourism in Llíria/Liriais based on surveys, which gathered statistical data on the visits made to city and the reasons for visiting it, in order to determine the tourist potential of the municipality. The study made it possible to extract relevant information to formulate tourist interests around three attractive cultural elements: the typical interests of historical character, gastronomy through food festivals, and music in the form of local band competitions. This last attractionof the "City of Music"could constitute the key to developing a different local offering, Llíria 2.0. The Internet inclusive of networks and social media have brought a new era for promoting and …
Analysis of clickstream data with mixture hidden markov models
2021
clickstream data sono un’importante fonte di informazioni per l’ecommerce, sebbene non siano semplici da gestire e convertire queste informazioni in un reale vantaggio competitivo non e un compito banale. In questo articolo, consid- ` eriamo l’applicazione dei mixture hidden Markov model a dati relativi al flusso di clickstream estratti dal portale e-commerce di un’azienda di servizi turistici. Sono stati individuati cluster relativi al comportamento di navigazione degli utenti e alla loro posizione geografica che forniscono indicazioni importanti per lo sviluppo di nuove strategie di business. Clickstream data is an important source of information for businesses, however it is not easy to …
Web Usage Mining and Website Effectiveness
2020
Nel seguente articolo sono state utilizzate tecniche di Usage Mining al fine di valutare l’efficacia del website di un’azienda di ricettività turistica distinguendo tra comportamento di navigazione di utenti PC e utenti mobile. I risultati ottenuti hanno evidenziato problematiche relative alla progettazione del sito in questione. Using usage mining techniques, the study explores the effectiveness of a tourism business website focussing on the differences between desk and mobile user browsing behaviour. Results indicate important direction for a rethink of the website design.
Can globalization be socially inclusive through tourism 2.0?
2015
International audience; Can globalization be socially inclusive through new 2.0 digital initiatives? This is the thought-provoking question we ask in this article, with a special focus on the Republic of Moldova. Part 1 begins with a reflection on the intersection between globalization, development studies and the current Moldovan context. Part 2 is devoted to the promising field of emergent tourism, and more particularly, tourism 2.0, a blossoming concept that we try to uncover. Part 3 presents a concrete application with the example of Moldova Tours 2.0, a new digital initiative in the field of e-tourism. Finally, we conclude.